What replaced Google My Business?

What replaced Google My Business? Google Business Profile. Google renamed Google My Business in late 2021, and it is the same product underneath: your business listing on Google Search and Maps, with the same reviews, photos, hours, and posts. The practical change was where you manage it. Instead of a separate dashboard, you now edit your listing directly in Google Search or the Google Maps app, signed in to the account that owns the profile. Nothing about your listing was deleted in the rename, and there is nothing to migrate.

The confusion comes from two changes getting blended together. The 2021 rename kept everything and changed the label. Then in March 2024, Google separately discontinued the free one page websites that profiles could generate, and those did vanish. So if you searched this question because something you had is gone, the rename is not the culprit; the website shutdown is.

Your profile still works and is still worth maintaining. What no longer exists is the free website attached to it, and Google's advice is to link a site of your own. That is the gap we fill: paste your profile link and get a real website built from your Google listing in minutes, with hosting, a custom domain, edits, and lead capture for $75 a month.