Google Business Profile Websites Shut Down: What Happened and What To Do Now
Google Business Profile websites shut down in March 2024. The free one page sites Google generated from business profiles stopped working on March 1, 2024. For a grace period, visitors to the old business.site addresses were redirected to the owner's Business Profile, and after June 10, 2024 those redirects ended and the URLs stopped resolving entirely. The websites are not coming back, and Google's guidance is to get a website elsewhere and link it from your profile.
The shutdown timeline
- January 2024. Google announces that websites made with Business Profiles will be turned off, in a help center notice and coverage by trade press like Search Engine Land. Owners running Google Ads pointed at these sites are told to update their links before March.
- March 1, 2024. The sites stop working. Visitors who open a business.site address are redirected to that business's profile on Google.
- June 10, 2024. The redirects end. The old URLs go dark for good.
If your free Google site vanished and you are only discovering why now, this is why. Nothing was wrong with your account. Google retired the whole product.
Is there still a free Google Business Profile website?
No. The free website that came with your profile is gone, and Google did not replace it with anything automatic. The profile itself is still free and still matters for local search, but the "Website" it once generated for you no longer exists. Google Sites remains as a free, manual builder, and it starts from a blank page rather than your profile.
What to do now
You have the same three choices every displaced owner has:
- Do nothing. Your profile still shows in Search and Maps. But the website field sits empty, and every search your old site used to catch now goes to someone else.
- Rebuild by hand. Google Sites is free, general builders run $10 to $30 a month, and either way you copy your business details over yourself and keep them updated in two places.
- Generate a site from the profile you already have. That is our product: paste your profile link into the Google Business Profile website builder and a real multi-page site is drafted from your services, hours, reviews, and photos in minutes.
Google did not delete your website to punish you. It retired a one page site on a Google address that was never really yours. The fix is not another free widget. It is a site on a domain you own, built from the profile you already keep current.
The replacement runs $75 a month, everything included: design, hosting, a branded custom domain, lead capture, edits, and analytics. Here is what the replacement costs in full, and the step-by-step of how we turn your listing into a website.
FAQ
Why did Google remove my business profile?
Different problem. The 2024 shutdown removed websites, not profiles. If your profile itself disappeared, that is usually a suspension (inconsistent business information, address issues, duplicate listings) or an accidental deletion, and you appeal it through your Business Profile account, not through a website fix.
What replaced Google My Business?
Google My Business was renamed Google Business Profile in late 2021, managed directly from Google Search and Maps. The rename and the website shutdown were separate events years apart. More: what replaced Google My Business?
Can I get my old business.site website back?
No. The product is discontinued and the URLs no longer resolve. Google's notice points owners to other website tools. Your content is not lost, though: most of what those sites showed came from your profile, which you still have, and a new site can be built from it.