How do I connect my Google Business Profile to my website?

How do I connect my Google Business Profile to my website? Search for your business name on Google while signed in to the account that manages the profile, select Edit profile, open your business information, paste your site's address into the website field, and save. Your website link then appears on your listing in Google Search and Maps, usually within minutes. That is the entire connection: the profile simply holds a link to the site, and clicks on your listing's Website button go straight there.

Two things people expect that do not happen: connecting does not sync any content between the profile and the site, and it does not affect either one's design. If you change your hours or services, you update the profile and the website separately. What the link does do is tie the two together for customers and for Google, which is why the profile and the site should agree on your name, phone number, and address.

The step that actually blocks most owners is not the connecting. It is having a website to connect. If yours was one of the free Google websites that disappeared in the 2024 shutdown, the field is sitting empty. We built the fastest way to fill it: paste your profile link and get a multi-page site generated from your listing in minutes, ready to connect the same day.