Is Durable website builder free?

Is Durable website builder free? Yes, there is a free plan. As of mid-2026, Durable's published pricing shows a free tier alongside three paid plans: Starter at $15 a month, Business at $25, and Mogul at $95. The free plan is genuinely free: the AI generates a site and you can work the editor without paying. What it is for is deciding whether you like Durable. Running a real business site is a different job, and Durable's own positioning puts the useful extras, marketing tools, customer inquiry handling, and SEO tooling, on the paid ladder. Plans change, so check durable.com for what each tier currently includes.

Budget for the part that stays unpriced: your time. On any DIY builder, free or paid, you write the final copy, wire up the domain, and handle every future edit yourself. Reviewers consistently call Durable quick to start, and the same reviews ask whether its limits hold up past that start, so treat the free plan as a test drive rather than a destination. If free is the point, use it and upgrade when it pinches. If having it done for you is the point, that starts around $75 a month, including from us, and we compete with Durable, so read us accordingly.

The full tier-by-tier numbers are in Durable's plans and pricing, and the complete Durable review covers how the output holds up.