How much does a Durable website cost?

How much does a Durable website cost? As of mid-2026, Durable lists a free plan and three paid tiers: Starter at $15 a month, Business at $25, and Mogul at $95. Those are the numbers Google surfaces from Durable's own pricing, and prices change, so confirm on durable.com before you sign up. The free plan generates a site and lets you try the editor. The paid tiers are where a working business site lives, and the spread from $15 to $95 is mostly about how much of Durable's extra tooling you want. Durable pitches itself as a business platform, with marketing content, customer inquiry handling, and SEO tools stacked around the website.

Two things are worth weighing before you pick a tier. First, every Durable plan is DIY: the AI writes a fast first draft, then you review, edit, and maintain the site yourself. Second, cheap DIY and done-for-you are different products. If $15 a month plus your own hours sounds right, Durable is a fair deal. If you want someone else to build and run the site, that is a different price band; ours is $75 a month with hosting, domain, lead capture, and edits included, and yes, we compete with Durable, so weigh that.

We break down what each plan includes in our Durable website builder review. If you only care about the free tier, start with is Durable free.