Does a contractor need a website?

Does a contractor need a website? Yes, and here is the honest version of why. Your Google Business Profile alone caps out. It ranks for your business name and a handful of map searches, and since Google shut down its free profile websites in 2024, the profile sends visitors to whatever link you give it. If that link is nothing, or a Facebook page, the homeowner comparing three contractors clicks through, finds nothing to verify, and calls the one who looks established. A website catches the searches your profile cannot touch, like "deck repair in Franklin," and gives every referral a place to check you out before they call.

That checking step is the part contractors underestimate. Word of mouth still gets you the name; the website closes the job. A homeowner who got your number from a neighbor will search you before calling, and what they find is either your license number, your reviews, and your photos, or a dead end. Contractor website design done right is not decoration. It is one page per service and per town, a tap-to-call number in the header, and proof above the fold.

When can you skip it? If you are booked out a year on repeat customers and want zero growth, a profile and a voicemail will hold. Everyone else is handing searches to the contractor next door.

If cost is the thing stopping you, the numbers have changed. See what it costs to pay someone to build a website. Ours runs $75 a month, built from your Google Business Profile in minutes.