How much does Angi Leads cost per lead?

How much does Angi Leads cost per lead? Contractor reports put it at $15 to $85 per lead for most home service trades, on top of roughly $300 a year in membership fees, according to PostcardMania's review of the platform. Google's AI summary of contractor reports cites $25 to over $100 per lead. There is no public price list: Angi prices by trade, location, and demand, so a handyman in a small town and a roofer in a metro pay very different rates for the same click.

The sticker price also understates the real cost, because the same lead is typically sold to 3 to 5 contractors. Pay $50 for a lead and close 1 job in 5, and the marketing cost of a booked job is $250, not $50. Cost per booked job, not cost per lead, is the number to track. The anecdotes behind the averages run rough: one Trustpilot reviewer describes a $280 a month lead contract, and the top Reddit review thread for Angi Leads reports $2,000 spent without one usable lead.

Whatever your rate turns out to be, it never ends. Stop paying and the leads stop the same day. That treadmill is why so many contractors eventually price out owning their lead source instead of renting it, where a flat monthly fee replaces the per-lead meter entirely.