Where should a lead-generation website feature its phone number?

Where should a lead-generation website feature its phone number? In the header, top right, as a tap-to-call link, on every page of the site. Then again beside every quote form, and once more in the footer. The header placement is the one that matters most: most local service searches happen on a phone, and a visitor who has decided to call should never have to scroll, hunt, or open a contact page to do it. On mobile, keep the header stuck to the top of the screen so the number travels with the reader.

The reasoning is boring and mechanical, which is why it works. Every extra step between "I want to call" and a ringing phone loses a share of callers, and for a service business the caller is usually the hottest lead you get, so protecting the call path is worth more than any design flourish. Make the number a real tel: link, never text inside an image. Put it next to trust signals, because a number sitting beside a license line and a review score gets dialed more readily than one floating alone.

Forms still earn their place, for the after-hours visitor and the person who prefers typing, so pair the number with a short form, three fields at most. But the number leads. That is the entire thesis behind websites that generate leads: every page built so the fastest possible action is the call.